About Us

Sustainable principles and South Tyrolean hospitality

The first vegan hotel in Italy
Do you know where your daily food comes from? At LA VIMEA in Naturno we know it exactly! This is important to us and makes us proud. An holistic consept to support the region and your body. With healthy honest food. Vegan and organic. This is unique in Italy and maybe even in the world.

Tradition meets innovation
As an example of South Tyrolean tradition, LA VIMEA Biotique Hotel has a gabled roof, balconies and classic ‘stuben’. Many other aspects of the building have been changed during its renovation in 2016. The style is timeless and minimalistic, classy and unconventional. For an extraordinary plant-based holiday in Naturno close to Merano.

Relaxing adults only hotel
We love children, a lot! However, as a peaceful place for a truly relaxing holiday in Naturno, we observe an age limit of 12 years for our guests.

Saltwater pool or bathing pond
Do you prefer to swim indoors or outdoors? In a cosy indoor pool or in a natural outdoor bathing pond? The choice is up to you and maybe a little bit the weather. In the meantime we make sure there won’t be any chlorine irritating your eyes or nose.

Simply special accommodation
The new 4star vegan Hotel LA LA VIMEA is located in Naturno close to Meran. Where Italian lifestyle including a decent dose of 315 sunny days per year meets the cordial hospitality of the Alps.

Natural and well grounded
Our garden is irrigated with rainwater or spring water from our well, always according to the correct moon sign. That helps to save precious water and strengthens the plants’ immune system. For our furniture we use solid wood, which is also cut according to the moon – 100% made in the Alps. Since there is a lot of sunshine throughout the year, we take this to produce energy. Our contribution to make this world a little greener.

Eighty years of history
As a family, we have been dedicated and experienced hosts for many generations in South Tyrol, North Tyrol and Tuscany. Eighty years may seem like a lot, but our ideas have always been future-oriented.

Hosts and fellow travellers
At the vegan four star hotel LA VIMEA in South Tyrol Italy there is no staff, instead we are a team of dedicated hosts all following the same philosophy. This is why we think of our clients as guests and fellow travellers, that often become our friends.

Creating a hideaway
We do not want to compete in the race of records and superlatives. Instead, we believe in creating a rhythm of our own, at a slower and healthier pace. Including safe havens,moments in one with nature and original South Tyrollean quality.


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